The Month in Review - August 2024
Summary
In this episode, Joel and Jed discuss the outcomes and results they have achieved with their clients in the month of August. They cover various topics such as planning for the Christmas season, transitioning from hourly rates to packaging, and working with partnerships. They also emphasize the importance of building strong foundations in business and focusing on personal goals. The episode provides valuable insights and lessons for business owners and professionals.
Keywords
business outcomes, client results, planning for Christmas, transitioning to packaging, working with partnerships, building foundations, personal goals
Takeaways
Planning for the Christmas season is crucial for businesses, especially in the trades industry. It involves mapping out jobs, setting realistic expectations for clients, and ensuring sufficient cash flow for the holiday period.
Transitioning from hourly rates to packaging can lead to better cash flow, improved efficiency, and more control over the business. It requires a strategic approach, understanding the numbers, and differentiating oneself from competitors.
Working with partnerships in business requires identifying individual strengths and delegating tasks accordingly. Trust and effective communication are key to achieving success as a team.
Building strong foundations in business, including systems, processes, and personal goals, is essential for sustainable growth and avoiding burnout.
Focusing on personal goals and aligning them with business objectives can lead to greater fulfillment and success in both areas of life.
Chapters
00:00 Planning for the Christmas Season
05:20 Transitioning from Hourly Rates to Packaging
09:12 Building Strong Foundations in Business
12:04 Implementing Effective Marketing Strategies
16:14 Working with Multiple Partners in a Business
18:10 Focusing on Personal Goals alongside Business Goals
August Recap: Wins, Lessons, and Planning for Success at Tilt Business Coaching
At Tilt Business Coaching, we’re always focused on delivering real value to our clients. Our monthly recaps serve as a reflection of the outcomes, challenges, and victories we’ve experienced alongside our clients, offering a glimpse into what coaching with us truly looks like.
Preparing for the Christmas Rush
One of the key discussions this August was centered around the lead-up to Christmas. Many business owners, particularly those in the trades, tend to push planning until the last minute. However, preparing early is crucial, especially for businesses that close during the festive season. We worked with several clients to map out their current projects and manage expectations with their own customers. The result? A clearer, more realistic workload as they approach the end of the year and a stronger focus on cash flow to ensure a stress-free break. The importance of having a "Christmas account" or buffer is something we emphasize to ensure overheads are covered even when the work slows down.
Unlocking Marketing Potential
Marketing is a tough nut to crack, especially for trade-based businesses. One client came to us with limited success from their previous marketing efforts. By focusing on the numbers and digging into the backend of their Meta ads, we were able to guide them through refining their campaigns. Within just two weeks, this client saw a 400% return on their marketing investment. The biggest takeaway here? Strategy matters. It’s not just about running ads; it’s about understanding which content performs and putting your money behind the right messages. This case highlighted the value of combining creativity with data-driven decisions.
Building Sustainable Growth
One of our longest-standing clients has been with us since the early days of Tilt. Over the past two and a half years, we’ve worked together to transform their business from chaotic growth to sustainable success. After taking the time to set solid foundations, this client is now ready to scale their business strategically. We focus on building processes and systems that align with both the business and personal goals, which is why their growth has been sustainable. Instead of rushing into hiring or marketing, we methodically prepared the business to ensure long-term success.
Packaging Over Hourly Rates
Another significant theme this month was helping clients transition from hourly rates to package pricing. For one client, this shift is still in progress. Scoping jobs correctly and packaging them well has not only helped streamline their business but also protected them from scope creep. Meanwhile, another client, who’s further along the same journey, has seen a substantial improvement in both cash flow and time management since implementing their new packages. By making this shift, they’ve opened up the ability to focus on personal goals as well.
Partnerships and Breakthroughs
Finally, we had a breakthrough with one of our business clients operating as a partnership. Partnerships bring unique challenges, particularly when it comes to decision-making and aligning on goals. Through coaching, we’ve helped this duo navigate their differences, communicate better, and find common ground. This work is vital in maintaining a strong, unified direction for the business, and we're excited to see where they go next.
In Conclusion
Each month at Tilt, we learn as much as our clients do. We’re passionate about helping business owners achieve both business and personal success. Whether it’s planning for the holiday season, fine-tuning marketing strategies, or building sustainable systems, we’re always there to guide, support, and help our clients thrive.
If you’re interested in what we do and think we could help you on your business journey, don’t hesitate to reach out. You can book a free chat with us via our website or socials @tiltcoaching.
